In this practical and inspiring episode, we talk with founders who have successfully built certified B Corps from the ground up. They share the real challenges, hard-won lessons, and strategies for creating businesses that balance profit with purpose.

Topics discussed:

- What is B Corp certification and why it matters - The B Impact Assessment: preparing for and navigating the process - Legal structure considerations: benefit corporations vs. traditional structures - Embedding mission into every aspect of business operations - Stakeholder governance and inclusive decision-making - Managing the tension between growth and values - Supply chain ethics and transparency - Measuring and reporting impact to stakeholders - The B Corp community as a support network

Resources mentioned: - B Lab and the B Corp certification process - Benefit Corporation legal framework - "Let My People Go Surfing" by Yvon Chouinard - 1% for the Planet

Featured businesses include a regenerative food company, a sustainable apparel brand, and an impact-focused technology firm.